Science of Wellbeing.
Proactive. Effective.
Repeatable.
Our design-thinking revealed that consumers are seeking easy and effective ways to manage their day-to-day stresses - to feel right, feel positive, feel happier, every day. Working with the leading experts in the science of Positive Psychology, Cognitive Behavioural Therapy and Behavioural science we’ve created The Mental Fitness Habit - an engaging user experience to make positive mental health an easy and lifestyle habit.
Positive
Psychology.
Inspired by the University of Pennsylvania's Dr. Martin Seligman and his PERMA framework.
Behaviourial Science.
Built with the insights from over 250 design-thinking role plays and the best practices in habit forming.
CBT. Effective.
User Experience.
Engaging and repeatable UX to encourage daily reflection and contextually influence the Think-Feel-Behave CBT cycle.
We didn't invent the science. We made it a
Behavioral science is clear: lasting change comes from small, repeatable habits, not willpower. Joye applies this at two levels. Personally: emotional fitness — the ability to manage stress, stay motivated, and regulate your mood, every day. Collectively: organizational values turned into daily habits everyone actually practices, until it’s simply how people behave. That’s culture. Like physical fitness, both are proactive, personal, bite-sized, and woven into the day. Think “10,000 steps” for the mind.
Proactive, not reactive. Before, not after.
Joye's atomic habits build resilience and culture in the flow of work - preventing issues before they arise.
Personal, not generic. Empathetic AI tailors it for you.
Generic advice moves no one. Joye's Empathetic AI makes every recommendation for you as a unique person.
Bite-sized, not overwhelming. Small actions. Real change.
Big transformation comes from small, consistent habits. A two-minute reset. Protecting your morning. Achievable, every day.
Everyday, not occasional. In the flow of life.
Not in therapy sessions or annual wellness days — but in Monday mornings, midweek resets, and Friday gratitudes.
Decades of proven science. Made into practical, personal habits.
Joye draws on four landmark bodies of research — and connects them into micro-engagements, personal habits, and everyday practices that build culture. Created with leading experts in Positive Psychology, Cognitive Behavioural Therapy, and Behavioural Science. ISO 27001 certified, GDPR and EU AI Act compliant.
Nudge Theory. The right cue at the right moment changes everything.
Small, timely prompts shift behaviour. Joye's smart nudge engine delivers personalised inspiration for your best behaviour.
Atomic Habits — James Clear. Tiny habits compounded over time produce remarkable results.
Every micro-habit is small enough to start and rewarding enough to repeat, building lasting change one day at a time.
Authentic Happiness — Martin Seligman, UPenn. Flourishing is more than the absence of stress.
The PERMA model — Positive emotion, Engagement, Relationships, Meaning, Accomplishment — underpins how Joye builds effective everyday wellbeing.
Atlas of Emotions — Paul Ekman & Dalai Lama. Understanding your emotions is the first step to managing them.
Joye's Empathetic AI is rooted in recognising and naming emotions — so guidance is always relevant, never generic.
"With innovators like Joye, Microsoft Teams users can enjoy options to build and cement their habit of mental fitness and personal well-being ..."
Modern Work & Security
Microsoft
“Workplaces play a critical role in ensuring people are supported in their wellbeing journey, and Joye is a vital tool in the wellbeing toolbox.”
Well and Productive
Australia
"Joye is an innovative way to inculcate the habit of mental fitness through the use of positive psychology for enhancing performance at the workplace... "
Mumbai, India
"We need to find ways to manage our stress better so that we can find joy in living. Joye is a step in this direction."
Institute of Mental Health
Singapore
"ROI of wellbeing solutions could be realised through lower attrition, higher productivity, lower absenteeism and better Engagement."
Unilever, Nokia, Pfizer
